Last updated on January 23rd, 2024 at 02:18 am
Aren’t your sales messages getting the response you expected although they are well-crafted?
Maybe they’ve been proven to work in face-to-face situations.
It may be that the manner you convey your message isn’t compelling enough for potential customers or clients to take action.
Maybe you delivered your message through a long sales letter or a talking-head video.
You discovered that these methods didn’t create the engagement you wanted with the market out there.
If that’s your main problem, then you ought to switch tactics.
For a change, you should try creating animated marketing videos. In other words, you should embrace animation marketing.
Here are some of the benefits of creating animated marketing videos to promote your brand, products, and services.
Putting Your Message in a Nutshell
Animated videos allow you to be clear and concise as opposed to talking head videos.
You think in terms of scenes or slides instead of unnecessarily elaborating on points.
Keeping your message concise helps with the retention of viewer attention.
You can create animated characters that reflect your brand. For example, Duracell created the Duracell bunny.
People remember animated characters better than brand logos and such.
More Economical and Less Hassle
Making animated marketing videos is cheaper than hiring models and a video crew to create traditional marketing.
You also save the hassle of signing contracts and handling paperwork like release forms.
This would also include the time and money spent on post-production work.
You also get more time to focus on the content of your video and cut time on administration work and dealing with third parties.
Engage with a Wider Age Group
Animation videos have the potential to engage a wider age group, from children to adults if produced creatively.
Animation is often associated with fun or humor.
Everyone has watched cartoons and been delighted and entertained.
More and More brands are leveraging the power of animation marketing as can be seen from the statistics below.
Animated Marketing Video Statistics
According to Customer Think, there has been an 800% increase in ad-supported videos over the past year alone.
Tubular Insights mention that 64% of viewers buy a product or service after watching a marketing video on social media.
An Invisia study concludes that customers absorb 95% of a sales message when delivered in a video.
As such 59% of marketers are using animated videos to promote their products and services.
Websites with videos rank highly in the search engines and visitors stay longer on websites. This increases brand engagement and reduces bounce rates.
According to Animation Explainers, 97% of viewers understood a product or a service better from an explainer video.
Hubspot reveals that 85% of consumers want to see more videos from businesses and brands.
Now that you’re convinced that animated videos are a boon for your business, let’s take a look at the types of videos you can make.
If you have been using text FAQs on your website to answer product questions, you can supplement that with animated explainer videos.
Explainer videos are useful in explaining a concept or a step-by-step process or even a step-by-step process.
Here’s an example of an explainer video from Headspace.
Sales Pitch Animated Videos
Time to say how your product or service stands apart from others in the market? A good way to get customers to listen to you is through a sales pitch animated video.
It’s a good way to convince them to choose your product or service instead of what is out there.
You may even convince those using other solutions to switch to yours.
Animated Promotional Video
Creating brand awareness should be an ongoing process. With so much competition out there you need to constantly remind the market of your brand.
For a change do it with an animated promotional video. Highlight the specialty of your brand and what it stands for.
You can do this to also promote a new product or service. Or if to highlight a rebranding exercise like the Burger King video below.
Now that you have an understanding of how you can use animated marketing videos, you wonder how you can make them.
Of course, you can hire a video marketing agency. That’s an okay solution if you have a fat wallet.
But if you’re a small business with a limited budget or no-budget solopreneur you would want to choose the DIY route.
How to Make Your Own Animated Marketing Videos
Ordinarily, folks think you need specialized video production skills to make animated marketing videos.
In the early days, beginners were put off by the steep learning course associated with video production.
The cost was also a factor. You needed expensive powerful computers with equally expensive software to get started.
Not any longer these days. Video production has not only become much. much cheaper, but also super easy.
You don’t need to master Adobe Premiere, Final Cut Pro, or After Effects to get started creating videos for your business.
There are video production solutions with almost a flat learning curve that allow you to get started in no time.
The cost is affordable, too.
Most of these video production solutions come with ready-made templates and stock videos and images and text animation to help you get started.
All you have to do is drag and drop video images and text templates to the timeline to create your marketing videos.
You pay a one-time fee to use such a program and you have almost all the tools to get started creating your animated marketing videos.
Get Started with an Easy Tool
If you’re looking for an easy-to-use and affordable animation video market, do check out Vidtoon 2.0.
It has all the features that will encourage a complete beginner to get started making eye-catching, compelling animated marketing videos.
Once you master this tool, you may even want to make money by offering animation video creation services to others.
Watch the video below to learn how Vidtoon 2.0 can help you get started without any prior video-making experience.
Also, watch this quick tutorial to see Vidtoon 2.0 in action.
Check out the best deal for Vidtoon 2.0.